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movie.addVariable("sOverview","We design and implement custom research projects that get to the heart of our clients' concerns.
We have special expertise in the following methods and disciplines:
Focus groupsIn-depth interviewsInterviews with experts and influentialsAdvisory boardsSurvey instrument developmentSample design and weightingSurvey fieldwork Cross-national comparisonsSupplier management and quality controlAdvanced statistical analysisDatabase creation and analysisData miningReports, presentationsConsulting on strategy and practice");
movie.addVariable("sInternational","Most companies rely on large research suppliers to conduct international research through their affiliates. Results are often mixed.
We help design projects, write questionnaires appropriate for each culture, and pick the best suppliers for your project, monitoring their work on-site.
Secondary Research. Quick, cost-effective secondary research on the social, political and consumer characteristics of international markets.
Research Suppliers. We know how research is done and who does it best. Our contacts in Japan are exceptional.
Languages. Boston is home to several first-rate translation companies as well as the Harvard and MIT language departments.
Expertise. We use our expertise and writing talents to help you achieve cross-cultural comparability.
Reconnaissance. We go places many researchers will not go. We really talk to your customers.
We have more than 15 years of international market experience, including research in the following countries:
United Kingdom, Germany, The NetherlandsJapan, Korea, TaiwanHong Kong, ChinaSingapore, Malaysia, Thailand, Philippines, Vietnam Australia, New Zealand
Seagram Asia-PacificSeagram Global Duty FreeSeagram AffiliatesTropicana Asia Pacific Eastman Kodak Nikkei Newsletter Group Mitsubishi Corp. NHK, KDD, Dentsu (International Communication) TASC (Japan Food & Beverage) Eli Lilly Others ");
movie.addVariable("sAnalysis","Good research requires high standards, experience and hard work.
We focus on acquiring valid and reliable data and use the appropriate statistical techniques to summarize results. Our research will stand up to peer review.
We combine journalistic techniques with superior questions and interview guides. We use simple quantification to anchor qualitative results. Sometimes simple is best. We pick the appropriate statistics to answer the most important research questions. Click here for a tabulation case study. Publication and peer review are no guarantee that scales and tests are reliable and valid. We critically analyze and improve on basic tests and methods. Click here for a Medication Possession Ratio case study. Market sizing. Life style and psychographic segmentations using K-means cluster analysis. We know techniques that would be useful in health care research. Scale construction and validation. Survival analysis. Retrospective database analysis. We know techniques that would be useful in market research. Much of consumer and patient behavior is determined by a multiplicity of factors. MCA is a wonderful tool for data mining and display of data with multiple interactions and clusters. Click here for an introduction and example of MCA.
We are very good at data display. Everyone – academics, executives, managers, sales people – can read our reports.
");
movie.addVariable("sQuality","Most companies leave quality control to their research suppliers. We do better.
We have the experience and attention to detail to maximize the reliability and validity of your research results. Some of our services are:
Research design. The best design and methods for different cultures. Secondary Research. Our librarians find what has been done. Supplier selection. We find the best suppliers. We write RFP's and obtain competitive bids. Questionnaire Development and Translation. We write respondent-friendly questionnaires, translate and backtranslate with language and country specialists at nearby universities. Monitor Interviews. Do you know what actually happens in the field? We train, brief and monitor field staff to exacting standards. If they screw up, we catch them... Click here for the King Kong case study. Monitor Focus Groups. We monitor all stages of respondent selection and personally attend groups. Many suppliers have fallen into the nasty habit of using professional focus group respondents. We catch them... Data Analysis. Afraid that competitors will get tabs from your survey before you do? We do your analysis ourselves, greatly reducing that risk. Sample Weighting. Samples seldom match populations. We are very good at weighting. Reporting. Our clean, simple graphics and well-written reports are carefully tied back to their sources.");
movie.addVariable("sOrganizational","We conduct studies to help organizations improve internal communications. Some focus on broad questions of command and control, while others involve testing specific message elements.
A sample of our project experience:
Headquarters organization and control of multi-national marketing [Case Study] Physician / patient communication Physician use of the internet Distributor / reseller communication patterns Headquarters / sales staff communication
We create reports that are simple and interesting -- reports that communicate to both management and staff.
");
movie.addVariable("sAdvisory","We create intellectually engaging advisory boards that appeal to key opinion leaders and influentials.
We have attended ad boards run by other groups. Here are the features that set us apart:
Recruiting. We work with client lists and/or use sociometric techniques to identify experts and influentials. Our staff recruiters are adults: experienced, knowledgeable and adroit. Website. We create recruiting websites that pique interest and raise credibility. Content. Real opinion leaders hate the heavy marketing focus of most advisory boards. We organize leading experts to make presentations which help frame and provide background for client presentations. Research elements in breakout sessions stimulate exchange and participant feedback. Preparation. Each staff member learns the basic content of the ad board, reviews participant background and rehearses informal questions for attendees. Meeting Management. We partner with Meeting Management Associates, a company with broad experience locally and internationally. Meeting Management negotiates with hotel and restaurant managers to achieve cost effective quality. (It's amazing how much money can be saved by carefully reviewing hotel AV and catering bills.) Boston. Our location is a major draw. Transportation is convenient and there are many centrally located four-star hotels, conference centers and restaurants. High quality excursions (e.g. Museum of Fine Arts, Boston Aquarium) are nearby and local entertainment (e.g. music, theater) is reasonable and consistent with the ad board's intellectual orientation. Follow-up. Opinions about complex subjects seldom change immediately. We engage respondents in break-out focus groups during the meeting. We call participants two weeks after their advisory board and revisit the major questions.Personal Contact. We try to engage participants personally as well as intellectually. We include our well-briefed note takers and runners (Harvard students) in some of the social functions to give participants a feeling for the academic social setting of Boston and Cambridge. Outcomes. Participants enjoy the experience, learn about client products and provide useful feedback which we turn into actionable reports. They ask to be invited again. Ask to see our evaluations....");
movie.addVariable("iHealth","We have conducted studies ranging from the organization of international pharmaceutical marketing to physician's use and evaluation of new drugs.
In the last few years we have been actively working on state-of-the-art research in five hot areas:
Electronic Medical Records. Use of EMRs by physicians and by dialysis facilities.
Disease Management. Coordination of physician referrals and health plan patient coaching.
Fee for Service Payment Models. Reimbursement for most physician fees and procedures has not kept pace with inflation. What are the consequences? Click here.
Health and Work Productivity. As the population of U.S. workers ages the costs of absenteeism and reduced productivity (presenteeism) begin to exceed direct health care costs. Click here for details. Medication Compliance. Everyone knows that patients are not taking their drugs as recommended. We know why and what can be done about it. Click here for details.
Expertise
International pharmaceutical researchPharmaceutical advisory boardsClaims database analysisEmployer satisfaction with HMO'sOutcomes measurementMedia use by physiciansDiffusion of medical devices and technologyImpact of pharmaceutical advertisingAIDS preventionCommunication and sexual behavior
Disease States
Back painDiabetesHeart diseaseOsteo / Rheumatoid arthritisHIV / AIDSJob stress health consequences");
movie.addVariable("iMedia","We have twenty-five years of experience with film, broadcast, print, multimedia, and media technology research.
Film and Broadcast
Motion Picture ProductionImport / Export of FilmTV Audience ResearchInternational Advertising Copy TestingPrint
Magazine / Newspaper Editorial ResearchMagazine Subscriber / Readership ResearchNewslettersMedical Trade PressCatalogs Media Technology / Multimedia
Educational Media TechnologyCross-Cultural Use of Media TechnologyComputer UseWebsite testingClients
Eastman KodakHarvard Business ReviewAdvanstar Medical PublicationsMcCall's, Working Woman, Redbook, Ladies Home JournalNifei Newsletter GroupOthers");
movie.addVariable("iMC","Physician-to-physician communicationConducting health care campaignsPharmaceutical message testingReadership of the medical trade pressUse of sales support materials by pharmaceutical sales professionals
American physicians in the early 21st century are in a hard place, squeezed by declining fees and growing patient loads. They have no time to read their mail, no time to talk to pharmaceutical sales staff and no time to talk to market researchers.
We specialize in talking with physician influentials, the professionals who avoid most detailers and research interviewers. We prepare carefully. We don't waste their time. We make sure their voices are heard.
Knowing what influential physicians really think has saved money for several of our clients and improved the quality of health care delivery.
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Twenty years ago there was little quantitative reseach on differences in eating and drinking habits around the world. We did our best to help clients understand:
Wine and Spirits. Usage and attitudes in most Asia-Pacific markets. Duty Free Alcohol. What and why travelers purchase in duty free shops around the world. Soft Drinks. When and why consumers drink juice and other soft drinks in many Asian countries. Market Forecasting. Growth projections in emerging markets. Click here for a case study.
We are probably the world's leading ethnobooziologists.*
Secondary Research. Extensive academic research on food rituals around the world. Survey Research. One of our projects (Eating and Drinking in Tokyo, Paris and New York) resulted in an award winning book in Japan. Nutrition and Food Habits. Cross-national trend research. Snacking. Why one man?s perfect potato chip is another man?s junk food.
Seagram Asia-PacificSeagram Global Duty FreeSeagram Affiliates: Kirin-Seagram, OB Seagram, Seagram Philippines, etc.Tropicana Asia-PacificTASC (Japanese food and drink)Other
*Ethnobooziology is the art and science of drinking with foreigners in strange places.");
movie.addVariable("aCompany","
Life is too short for boring research. With this in mind, we left academia twenty years ago and followed our interests.
We have worked on many projects for a wide variety of clients. Despite the wide variety of topics, they all had the same basic needs:
Reliable data Insights from real consumers Reasonable costs Practical methods Good writing and clear communication
These fundamentals are at the core of all our work.
Greater Attention to Details. We are thorough. We discover overlooked findings in previous research. We catch mistakes. High Involvement. We learn your business. Smart. The right methods. Clever staff. Imaginative. We find new ways to gather, process and report data. Creative problem solving. One client per product line.
Our research is customized. Our reports are easy to read. You will hear your customers' voices.
");
movie.addVariable("news","July, 2009 — KRA Chosen for Study of Proposed Payment System for Dialysis Facilities
Kochevar Research Associates was recently chosen to conduct field research on the impact of Medicare's plan to bundle payments for dialysis fees and services.
The study is being conducted under the direction of Alan Kliger, M.D. and Fred Finkelstein, M.D. of the Yale University School of Medicine.
May, 2006 — KRA wins “Best Poster Presentation” at ISPOR
KRA won the “Best Poster Presentation” award at the 11th Annual Meeting of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) in Philadelphia, PA.
Medication compliance is a hot topic and we showed that standard methods used to calculate medication possession ratio (MPR) tend to overestimate medication possession in claims analysis. The practical consequences are important but we were surprised to win “Best” out of 400 presentations.
They gave us a plaque and big green ribbon and we are still celebrating. Click here to see the poster.
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